Beloved lingerie brand Bluebella has partnered with British fashion designer Ashley Williams for a new collaboration that showcases the fun, innovative design elements of both brands.
Two brands dedicated to self empowerment and a celebration of individuality, this collaboration merges Bluebella’s alluring silhouettes with Ashley Williams’ whimsical designs for an innovative take on sensuality with exceptional style.
“I have always loved the spirit of Ashley’s work, as well as her energy and subversiveness with such uniquely British humour in it,” says Emily Bendell, founder and CEO of Bluebella. “Her work is so refreshing and playful while remaining meaningful. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”
The campaign, which stars model Alana Champion, leans into the playful spirit of the collection as she models drawn-on whiskers and bunny slippers while mixing and matching pieces from the collection. The range of lingerie, underwear and nightwear is available in Ashley Williams’ signature cat print and a pink and black version.
The latest recipient of Fashion East’s XLNC programme, Ashley Williams is set to return to the London Fashion Week Schedule this month just in time for the 10th anniversary of her runway debut.
Bluebella x Ashley Williams is available now at bluebella.com