Champion is continuing the celebrations for the 50th anniversary of hip-hop with two new collaborations with the Beastie Boys and Naughty by Nature. The brand is exploring its enduring legacy in the history of hip-hop through its iconic reverse weave hoodies, sweatshirts and basketball jerseys that have become synonymous with the genre’s culture.
This launch marks Champion’s second collaboration with the Beastie Boys. They partnered last year to honour the 30th anniversary of the group’s third studio album ‘Check Your Head’, and this collaboration also marks the 25th anniversary of the group’s seminal album ‘Hello Nasty’. The 1998 album reached number 1 Champion was designing official NBA uniforms, and through this collection, the brand seeks to explore the intrinsic link between hip-hop and basketball through clothing. The capsule features imagery and artwork from ‘Hello Nasty’ across reverse weave hoodies, sweats, and tracksuits in black, grey and white.
The second collaboration is with New Jersey’s hip-hop legends Naughty by Nature. Founded in East Orange, New Jersey in 1991 by Treach, Vinnie and DJ Kay Gee, Naughty by Nature is best known for their crossover hits like O.P.P and Uptown Anthem. The 50th anniversary of hip-hop celebrations also coincides with the 30th anniversary of their third album 19 Naughty III, including the ‘Hip Hop Hooray’ from 1993. Often praised as one of the greatest hip-hop tracks, ‘Hip Hop Hooray’ was released with a legendary music video directed by Spike Lee. The video featured other prolific figures in hip hop like Eazy-E and Kriss Kross along with the group, all wearing Champion hoodies. Champion has collaborated with Naughty by Nature to re-release the iconic Baseball Bat Reverse Sweatshirt alongside seasonal hoodies and t-shirts in Navy, Hunter Green and Beet Red.