Ksubi presents a dynamic lookbook ahead of the holiday season with its ‘Wonderland’ collection for PS24. Founded in 1999 on the north beaches of Sydney, the cult Australian brand has built a dedicated global following for its DIY styles through signature distressed denim and box-cross logo.
This season Ksubi calls back to its roots, going as far as embroidering ‘1999’, its inaugural year, onto denim pieces. Ushering in a new age of rebellion, Ksubi calls upon its emergence in rave and grunge subcultures by delivering a collection fit for wild, hazy club nights.
The lookbook itself conjures images of classic 90s fashion campaigns – think Calvin Klein after dark. A slew of impossibly cool models sport the distressed pieces gathered around a Yamaha grand piano for an underground live band feel.
Classic Ksubi pieces are revamped for a new generation, born of the brand’s effortlessly cool energy. Menswear gets a raw, punk edge through heavily distressed fabrics and metal hardware. Prints inspired by 90s rave flyers and zines give the collection an authentic band merch feel with Ksubi’s signature ‘Royalty, Heroism and The Streets’ artwork printed on cotton. Elsewhere, classic 90s womenswear pieces are given a rebellious upgrade with fresh washes, crystal embellishments and black waxing.
Available now at ksubi.com