Posted by Rachel Chinouriri has shared a cover of ‘What The World Needs Now’.
Her version appears in a new Boots advert, and its release is being linked to a worthy cause.
Out now, Warner Music will donate a percentage of the royalties for the Hygiene Bank, a charity who reach out to those in need of hygiene, personal care, and household cleaning products.
It’s a typically beautiful vocal performance, one that takes the song’s well-worn lyric to heart, adding a refreshing sense of honesty to this staple.
Rob Akin directed the video, with Rachel commenting on the charity link:
“It’s important to spread awareness of hygiene poverty because it’s actually not spoken about that much. I don’t think it should be a privilege for some, it’s a necessity for everyone. We need to shine light on this issue so everyone can support it.”
Tune in now.
Related: Next Wave – Rachel Chinouriri
Photo Credit: Alan Schaller
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