Posted by Good music ideas deserve quality sound design and music production, along with powerful visuals; all of that is part of the production, and the responsibility for the final result is not only on the artist’s shoulders but also on the producer’s. If production is professional, lots of issues will be dissolved. For the project to succeed, it is vital for producers to have a clear vision of what they want to reach with the release, and intimate collaboration with the artist is one of the keys to the desired result. One of the producers who managed to impress us all in 2020, showing he has all the qualities mentioned above to produce music, is definitely Nigerian artist and multi-genre producer Icebeatchillz with the release of hit track “Area.”
The release is a result of a very fruitful partnership with dancehall music legend Beenie Man. They managed to create the necessary chemistry for the music to flow in a flawless motion of emotionality and musicality, which is rare and unique. As a result, we got “Area,” probably the best dancehall production of the year. The track and the music video are both extremely exotic and intriguing. They share feel-good, laid back vibes of freedom and happiness through warm Afro-dancehall beats and raw, sensually authentic intimacy in lyricism. Meanwhile, the visuals for the music video discover the beautiful, heavenly landscapes of Jamaica and Nigeria for the viewer.