Posted by Each new release from BTS is a truly global process.
There’s a reason the video for new single ‘Butter’ opens with a cinema-like credit for Big Hit Entertainment – the process is truly akin to a Hollywood blockbuster.
In all, songwriters such as Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz, and Sebastian Garcia are credited on the release, while the video employed a host of top creatives.
If it’s an orchestra, then BTS are truly the conductors – what emerges is a sure-fire summer smash, an English language single that fans across the globe will adore.
Slick and expertly pieced together, ‘Butter’ utilises airy but punchy production, with its light-footed percussive interplay weaving its way around the superbly choreographed visualiser.
Out now, it’s perhaps the year’s only pop masterpiece to shout out their mums, with BTS proving that – as ever – family comes first.
A delicious, immediately addictive return, ‘Butter’ places BTS further into a league of their own – tune in now.
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