Posted by Little Boots was part of a wave of electro talent, who looked to pop plasticity and club flexibility as a means to overhaul turgid, monochrome indie.
Arriving in a barrage of hype, Little Boots has managed to navigate the perils of the industry, constructing a devoutly independent decade-long career.
Currently working on her fourth studio album, she recently returned with frisky new single ‘Silver Balloons’.
Tapping back into her electro roots, it’s a delicious new offering, blessed with a finely contoured chorus.
It’s an absolute delight, an upbeat mover that reminds us just why dancefloors have always been so intoxicating.
We’re able to share the full video for ‘Silver Balloons’ and it takes Little Boots back to her home city of Blackpool.
She lives it up in the Northern hub, grabbing some ice cream and strutting her stuff at the pier, while the music – and lights – whirl around her.
Little Boots explains…
“With this record being somewhat of a return to my roots, and with a good part of it being written in my hometown of Blackpool, it felt only natural that we should shoot the video on location there. I wanted to capture that northern chic, seaside glamour feel, of dressing up to go out out out when I was young, while mixing glitz with fish and chips, where the pier boardwalk becomes a catwalk.”
“I’ve been wanting to shoot something creative in Blackpool for a long time as I have a special relationship with the town; I wanted to show it from the eyes of someone who has grown up there. We were inspired by Martin Parr’s photography of British seaside towns and wanted to keep it feeling very real, while taking viewers on a magical journey around town, following the silver balloons until they are released into the sky.”
Directed by Victoria Hesketh, you can check out ‘Silver Balloons’ below.
Catch Little Boots at Manchester’s Deaf Institute on October 26th, and London’s Bethnal Green Working Men’s Club on October 28th.
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