Both A$AP Rocky and Lil Uzi Vert gave new meaning to J. Cole’s classic Born Sinner record “Chaining Day” in the promo clip for the first single from BAPE founder NIGO’s new album.
In an Instagram post on Tuesday (January 26), the pair of rappers appeared with the designer in a short video clip teasing Rocky’s “Arya” single from the upcoming I Know NIGO project.
The trio of high-profile trendsetters appears to be in the backroom of an undisclosed establishment where Rocky and Uzi are putting together the Harlem MC’s colossal Testing-themed chain — which almost makes NIGO look smaller once perched upon his neck.
“Dumb, stupid heavy right?’” A$AP Rocky said in the clip. “That’s why I don’t wear it, that bitch hurt.”
Rocky and Uzi share a devilish laugh as NIGO literally grimaces whilst the bust-down pendant suspended by the gigantic rope chain hangs past his abdominal area.
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Last month, NIGO announced features from Pharrell, 2021 HipHopDX Rapper Of The Year Tyler, The Creator, Kid Cudi, Lil Uzi Vert, A$AP Rocky, Pusha T would be included on the album in addition to the return of the Teriyaki Boyz, who are best known for crafting the hit “Tokyo Drift (Fast & Furious),” record for the third film in the Fast & Furious franchise.
NIGO was recently appointed as the creative director of Kenzo, the French luxury brand born of Japanese roots, and seemingly shared the first taste of his album during the presentation of the Kenzo 2022 Ready-to-Wear collection at Paris Fashion Week.
Revisit some of the snippets from Nigo’s Kenzo Paris Fashion Week show below.
Tyler the Creator at the end is a different song, not a feature pic.twitter.com/jV8yvN2kzc
— Kurrco (@Kurrco) January 23, 2022
Lil Uzi Vert’s song “Heavy” was played at Nigo’s Kenzo FW22 runway show ?? pic.twitter.com/JjTPUfsdEg
— Kurrco (@Kurrco) January 23, 2022
New Kid Cudi was previewed at Nigo’s Kenzo FW22 runway show
Sounds like Neptunes production ?
pic.twitter.com/AzcHdMdLCZ
— Kurrco (@Kurrco) January 23, 2022