Posted by TikTok has become an outlet for rappers to release new music or have fans develop a trend to push their stream counts even higher. J. Cole is a rap veteran from a class of artists that came before social media apps such as TikTok and Instagram, and he doesn’t have a profile on either. But he’s seeing some early success on one of them, thanks to some creative people.
On “She Knows” featuring Amber Coffman and Cults, J. Cole raps about his infidelity and struggles with being faithful. The song was the third single off Cole’s 2013 Grammy-nominated album Born Sinner, and the accompanying video captures the song’s focus with precision. The song is eight years old but is finding new life on TikTok.
@myheartbelongstotraapTime to get the belt♬ She Knows – J. Cole
Fans are using the song to backdrop their videos where mothers and girlfriends know when someone close to them, such as their children or significant others, is lying. The trend has taken a life of its own, with the song inspiring almost 197,000 creations, and most videos are cracking the one-million mark.
J. Cole Officially Announces The Off-Season Tour With 21 Savage & Morray
While fans are resurrecting one of his old tunes, J. Cole is getting ready to hit the road for The Off-Season Tour. 21 Savage and HipHopDX Rising Star Morray will be joining him on tour, and it’s scheduled to kick off in Miami, Florida, on September 24 before going cross-country and ending in Los Angeles, California, on October 24.
Check out some of the TikTok videos below.
@mxgs.ensignThe amount of people I had to block to post this ?✋♬ She Knows – J. Cole
@borgerlinecrazymother’s intuition♬ She Knows – J. Cole
@xavierj_i’m lactose i don’t be going to get ice cream♬ She Knows – J. Cole
@camholmessReal talk ??♂️♬ She Knows – J. Cole
@bigmamamilkerssurely can’t be his sisters cos if it is that’s straight up insest♬ She Knows – J. Cole