Posted by New York, NY – Smino is teaming up with Pharrell’s ICECREAM brand for a Zero Fatigue collaborative collection. The capsule boasts pieces including a chocolate-drenched t-shirt, hoodie and trucker hat emblazoned with a reimagined take on the skateboarding brand’s logo.
Look for the collection to arrive online on Amazon and Zero Fatigues websites on Friday (July 15).
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Those in the New York City area are in luck as Smino will be driving an ice cream truck through four Manhattan locations giving out merchandise and finally making a stop at the NYC flagship ICECREAM location in SoHo on Thursday afternoon.
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“SILK PILLOWS R BACK FOR DA NAPS & DA NAPPERS. THIS TIME WE BROUGHT SUM HOMIES @bbcicecream MEET US IN NYC THIS THURSDAY ! Drop a for a chance get 1 shipped directly to u from SMI MYSELF & I,” the St. Louis native wrote. “See yalllll n-ggaz soon.”
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Smino has long been a supporter of Skateboard P’s ICECREAM and Billionaire Boys Club. He previously modeled a BBC x NASA EU Flight Jacket in 2018 and made an appearance in the luxury street brand’s lookbook.
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On the music side, Smino has been laying low outside of dishing out an assist in March on Tiana Major9’s “2 seater.”