Posted by 2022 HipHopDX Rising Star Doechii is just getting started when it comes to breaking into the industry, and she’s looking to make a big splash with some recent news.
On Tuesday (March 1), HITS Daily Double reported Doechii has signed a deal with famed West Coast powerhouse label, Top Dawg Entertainment. The signing makes sense given Doechii appeared on Isaiah Rashad’s The House Is Burning LP and performed on his Lil Sunny’s Awesome Vacation Tour.
As if that wasn’t big enough news, there’s reportedly a bidding war between major labels looking to handle the 22-year-old Tampa, Florida native’s distribution.
The announcement comes after fans have been wondering what the future holds for TDE. In August 2021, Kendrick Lamar shocked the world when he announced his next album will be his final for the famed label.
Doechii began making music in 2015 and initially caught a buzz with her song “Girls.” She received a major boost on TikTok last year when her song “Yucky Blucky Fruitcake” — taken from her 2020 debut project Oh the Places You’ll Go — went viral on the popular app.
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The track has racked up over 100 million plays on TikTok and more than 30 million Spotify streams, along with nearly 2 million YouTube views. Doechii’s eccentric style and sound make her a valid fit for a 2022 HipHopDX Rising Star.
Listen to Doechii’s Oh the Places You’ll Go below.