Alt-pop trailblazer dodie has shared her new single ‘Hate Myself’ in full.
Everything the songwriter touches seems to turn into melodic gold, with her debut album ‘Build A Problem’ landing this Spring.
Out on March 5th, it’s led by new single ‘Hate Myself’, which made its bow as Annie Mac’s Hottest Record In The World.
It’s an apt title, with this instantly-viral moment offering an “inner monologue” that touches on some of dodie’s inner-most feelings.
The song depicts “someone who seems to find themselves in relationships of any kind with people who deal with their feelings internally – unfortunately resulting in assuming the issue is with them.”
dodie co-directed the video alongside Sammy Paul, shooting at the Cornish seaside village Polperro. The pair “excitedly landed on the silly idea of the training leading up to becoming a post-lady, and thoroughly enjoyed planning the many bizarre exercises she would have to perfect.”
“Our excellent Art Director, Louis Grant, worked on bringing her home and training station to life. Though jogging on cliff tops in the rain, carrying a large sack and slipping in the mud was certainly cold and exhausting, I think I preferred it to slowly feeling sicker, licking stamps on a swaying boat by the Excel.”
Tune in now.