Posted by Stella McCartney is offering consumers a rare glimpse behind the curtain with ‘Shot by Stella’, an intimate photography series captured by the designer herself throughout the development of her Autumn 2026 campaign. By choosing to document the process through her own lens rather than relying on a professional photographer, McCartney aligns with the burgeoning fashion trend of authentic, iPhone-style photo diaries.
This exclusive collection provides a candid look at the campaign, moving beyond the polished final imagery to reveal quiet, unseen moments. The series spans a diverse range of subjects, from the intricate details of tailoring and accessories to architectural studies, floral arrangements, and evocative portraiture. The project serves as a visual diary, grounding the high-fashion campaign in a personal, human perspective.
The initiative taps into a rich family legacy of image-making. As the daughter of Linda and Paul McCartney, Stella grew up surrounded by the craft; her mother’s renowned work as a photographer left a profound impact on her own creative sensibilities. Furthermore, the designer maintains a long-standing creative kinship with her sister, Mary, who is also an accomplished photographer. In this sense, ‘Shot by Stella’ acts as a natural continuation of this creative lineage.
Released to coincide with the launch of the Autumn 2026 collection, the series invites audiences to explore the in-between moments of a campaign—the spaces and pauses that usually remain hidden from the public eye. By pulling back the veil, McCartney offers a more transparent and intimate connection between the designer and her audience.