Posted by Summer is drawing to a close, and JD Sports is embracing the transition into the colder months with a compelling new campaign. The brand has officially unveiled cousins Gene and Anaïs Gallagher as the faces of its latest adidas Originals collection, a partnership that seamlessly bridges the gap between contemporary fashion and a deep-rooted British cultural legacy.
Self-styled in key pieces from the latest range, the Gallagher cousins showcase the versatility of adidas Originals apparel, balancing modern trends with a sense of nostalgic charm. Gene Gallagher, known for his work as a musician and frontman of Villanelle, brings a rebellious edge to the campaign. He is featured wearing the JD-exclusive adidas Originals ’90s Jersey and the iconic adidas Originals Handball Spezial, effortlessly styled with washed straight-leg denim and his electric guitar.
Anaïs Gallagher adopts a softer, more relaxed aesthetic, highlighting the comfort-focused side of the collection. She is seen sporting the JD-exclusive burgundy Trefoil Knit Cardigan paired with matching Trefoil Knit Pants, demonstrating how the brand’s heritage pieces can be elevated for everyday wear.
The Evolution of the adidas Originals Collection
The new collection is structured around three distinct categories, each designed to offer maximum versatility through a mix-and-match approach. The ‘Icons’ range revisits signature pieces from the adidas archives, featuring ’90s-inspired football jerseys, vintage-style checkered tracksuits, and classic tees adorned with the iconic Trefoil logo.
Complementing this is the ‘Denim Essentials’ line, which provides a comprehensive wardrobe solution. This category spans everything from jeans and shorts to jackets and track tops, all crafted in soft, versatile denim. Finally, the ‘Original Knitwear’ collection focuses on understated luxury, offering knitted jogging bottoms, button-ups, and sweatshirts that prioritize comfort without sacrificing style.
JD’s latest collection is available now both online and in-store, inviting fans to curate their own look from these carefully considered seasonal staples.