Posted by Swizz Beatz and Alicia Keys‘ son, Genesis Ali Dean, is officially making his mark as a young creative with the launch of his new YouTube show, The Coolest Thing in the World?!. The 12-year-old host is turning his lens toward the business world, interviewing CEOs who are pushing boundaries and creating innovative products.
The announcement came via Instagram on Sunday, Oct. 11, where Swizz Beatz expressed his immense pride in his son’s latest endeavor. The program is designed to showcase unique perspectives, with Genesis exploring the stories behind some of the most fascinating companies today.
In the show’s debut episode, Genesis sat down with Constantin Buschmann, the CEO and owner of the Germany-based luxury automotive firm, Brabus. The conversation centered on the creation of the Brabus Bodo, a staggering 1,000-horsepower hypercar. The vehicle serves as a personal tribute to the company’s late founder, Bodo Buschmann. Clearly impressed by the engineering, Genesis described the all-black carbon fiber machine as, “The littest thing on earth.”
Constantin Buschmann revealed that the Brabus Bodo represents a significant milestone for the brand, marking its first vehicle import into the United States. The car is destined for The Dean Collection, the renowned private vault of high-end art and luxury items curated by Swizz Beatz.
Reflecting on his son’s creative vision, Swizz Beatz shared his support on social media: “We would like to say congrats to our son Genesis for his new show on YouTube… He wanted to do a show interviewing CEOs of cool companies and show the coolest things they are doing. He wants to show you things from his lens.”
As Genesis continues to develop his platform, fans can look forward to more episodes that highlight the intersection of youth culture, innovation, and high-end industry.