Snoop Dogg Launches INDOGGO Gin Brand Almost 3 Decades After Dropping Iconic 'Gin & Juice' Single

Snoop Dogg now has his own gin to pair with some juice.

The legendary rapper announced his new liquor brand INDOGGO Gin on Tuesday (September 1), almost three decades since he released one of his biggest hits to date, “Gin & Juice.” In a statement to People, Snoop gave a preview of what to expect from the new drink.

“I can’t wait for the world to taste my remix on gin!” he said. “When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D-O-Double-G.”

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Finally got my own. Gin and it’s ????. @indoggogin ??

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The Doggystyle rapper clearly has his mind on his money and new deals right now. In August, the mayor of Atlantic City in New Jersey revealed he’d received a FaceTime call from Snoop to discuss some investment plans for the New Jersey city.

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“I’m coming to the state,” Snoop told mayor Marty Small Sr. “I’m coming to the city. We’re looking to try to invest in some real estate and do some big things out there with you. Just wanted to get acquainted with you. Let you know, hear it from me face to face.”

Small loved the idea of working together, telling NBC affiliate WCAU, “We look forward to Snoop Dogg and any other person that wants to do business here in Atlantic City.”

INDOGGO Gin will be available in California this fall and nationwide beginning in 2021. In the meantime, revisit “Gin & Juice” below.