Posted by The shortlist for this BBC Sound Of 2021 has been revealed.
The poll is a huge, music industry-wide undertaking, including tips from music press, radio, television, and more.
Previous winners include Adele Celeste, while former nominees Stormzy and Billie Eilish contributed this time round.
The shortlist has been revealed, featuring a diverse array of artists, ranging from pop trailblazer Griff through to explosive UK rap talent Pa Salieu.
Holly Humberstone stars on the shortlist, alongside Alfie Templeman, Nordic aesthete girl in red, and neo-soul goddess Greentea Peng.
Check out the list below…
Alfie Templeman
Berwyn
Bree Runway
Dutchavelli
Girl In Red
Greentea Peng
Griff
Holly Humberstone
Pa Salieu
The Lathums
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