Posted by Rap visionary Gunna has officially launched his own label, marking a significant milestone in his career. The artist is partnering with Atlantic Music Group to spearhead the newly formed SB THE LABEL, a platform designed to foster emerging talent and expand his creative footprint within the industry.
The imprint is already establishing a distinct identity, heavily influenced by the Atlanta rap scene. The initial roster features notable artists including Casper Bluff, Nechie—who has a history of collaboration with Gunna—and Dracc. This venture serves as a strategic move for the rapper to transition into a mentorship role, providing a platform for artists he believes in.
Reflecting on the launch, Gunna shared his vision for the project: “SB THE LABEL represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.”
In tandem with the label announcement, Gunna has maintained his own momentum by releasing his latest single, ‘pop it’. The track arrives with a high-energy visual featuring tennis superstar Coco Gauff, further cementing his status as a cultural force. You can watch the official video below.