Jay B's 'Switch It Up' Exceeds The Hype

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Has there ever been a more perfect marriage than Jay B and H1GHR Music?

The K-pop icon signed to the stable last week, immediately promising fans that something new was on the horizon.

With a dexterous catalogue that moves between GOT7, JJ Project, Jus2, Def., and his independent crew ØFFSHORE, Jay B is one of K-Pop’s true polymaths.

Hugely talented, his new single ‘Switch It Up’ is out now, and it more than lives up to the colossal, worldwide hype.

Produced by Cha Cha Malone, it’s a subtle burner ignited by a prominent guest spot from sokodomo.

As a sign of intent, H1GHR Music have released a live clip, and it’s a stellar sign of things to come.

Tune in now.

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