Beyoncé’s OnlyFans shoutout on Megan Thee Stallion’s “Savage Remix” has reportedly led to a 15 percent increase in site visits – less than 24 hours after its release.
The burgeoning company’s COO Tom Stokely expressed his excitement at the “surprise call-out from Beyoncé,” while acknowledging the recent spate of endorsements from other well-known artists.
“(Beyoncé’s) stamp of approval comes on the heels of major stars joining the platform in recent weeks, including Blac Chyna, The-Dream, Safaree Samuels, and Casanova,” he tells The Daily Beast.
We built OnlyFans as a platform to enable creators to share their authentic content, free from brand endorsements and paid deals, and the growing momentum among these celebrities is the beginning of a new movement in social media that prioritizes personalization over mass appeal.”
While all of those other artist definitely made a splash in the sites traffic, there are very few co-signs in the world that make an impact like a Beyoncé shoutout.
According to The-Dream, the line that brought more eyes to the platform and got tongues wagging on Twitter – “Hips TikTok when I dance/On that Demon Time, she might start an OnlyFans” – originated from Jay-Z.
On Thursday (April 29), when The-Dream – who produced “Savage (Remix)” – promoted the song on his Instagram account, music industry executive and famed artist manager Merck Mercuriadis commented, “@thekingdream writes @tiktok into culture!”
The-Dream responded, saying, “that’s a j line.”
The Dream says Jay-Z wrote this Bey line: "Hips TikTok when I dance, on that demon time she might start an OnlyFans." pic.twitter.com/ioeGCHiDEg
— philip lewis (@Phil_Lewis_) April 29, 2020
The “Savage (Remix)” visuals dropped on Wednesday (April 29), with all proceeds going to both B’s and Meg’s hometown of Houston, Texas. Beyonce
Beyoncé provided Meg with multiple verses that included a shoutout to another quarantine trend, Demon Time, a late-night adult Instagram Live stream featuring a rotating cast of typically anonymous strippers performing for viewers. Check out “Savage (Remix)” below.