Posted by J. Cole loves an inspirational story, especially when it comes to hoops or Hip Hop. High school basketball phenom Hansel Enmanuel’s hoop mixtape has infiltratred social media to repeatedly go viral not only because of his mesmerizing play, but his ability to dominate through his handicap.
The Florida native lost nearly all of his arm in a childhood accident but still persevered to be a high school star at Life Christian Academy in Kissimmee, Florida. J. Cole took note of Enmanuel’s story and had him star in the latest “The Audacity II” ad for his Dreamer brand.
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The Dreamville boss narrates the Scott Lazer-directed clip with the 18-year-old sweating while executing a dribbling drill in the practice gym.
“I got to keep it 100 with you,” Cole can be heard saying. “They don’t think you can do it. They look at you and all they see is a man standing in front of a mountain that’s too big to scare. But I believe in you. Shit you made me a believer cause I see how much you believe in yourself. Why else would you work this hard? Shit, I ain’t gonna lie, they surprised you made it this far.
“Now, quietly in the back of their minds, there’s a tiny thought that wonders how far you can actually go with this. And I know something they don’t know. That the answer to that question, my boy, is up to you.”
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Even at 37 years old, J. Cole himself hasn’t given up on his hoop dreams. He’s worked out with NBA teams for practice and played for Rwanda in the Basketball Africa League last year.
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As for the Dreamer brand, it’s still unclear what products he’ll be pushing. Although, the brand’s official Instagram account has teased a collaboration on the way with sports apparel company Mitchell & Ness.
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