Saweetie’s proven to be one of the more marketable stars in rap. After solidifying her status with a McDonald’s partnership that paired her unique food palate with the fast food giant, the Bay Area-bred rapper is adding to her portfolio with a new partnership with MAC Cosmetics.
On Sunday (September 12), the rapper shared photos of her in her typical glam with the caption, “ Big Mac Mama is now Mrs. MAC.”
Big Mac Mama is now Mrs. MAC 💄. pic.twitter.com/cry6IEQl16
— icy bae (@Saweetie) September 12, 2021
MAC Cosmetics confirmed the partnership by sharing a video of Saweetie on Instagram, writing their new best friend was a “MAC girl.”
“Saweetie’s message of self-confidence and female empowerment is the perfect match for a brand like MAC that has always embraced unapologetic self-expression with open arms,” SVP and Global Creative Director Drew Elliott said. “She has always loved our products, she told me she has swallowed pounds of M·A·C lip gloss in her life.”
Under the new partnership with MAC Cosmetics, Saweetie will serve as the race MAC’s upcoming collections and campaigns. She’ll also work with brand makeup artists to showcase her “signature looks and beauty secrets.”
The deal is her second fashion related partnership of 2021. In February, she was named brand ambassador for the Revlon-owned nail polish brand Sinful Colors.