Posted by The Weeknd has invested in Chicago-based song creation company Songfinch that gives people the chance to buy personalized songs from artists, Music Business Worldwide reports.
The singer is among those who have contributed to the $2 million seed round, along with other names such as Atlantic Records CEO Craig Kallman, The Weeknd’s manager/XO Records CEO Wassim “Sal” Slaiby, Reverb founder David Kalt, School of Rock CEO Rob Price and Recycled Paper Greetings co-founder Michael Keiser.
“Songfinch gave me the opportunity to send an extraordinary musical gift that proved so moving and emotional for all the people I sent it to,” Kallman said in a statement. “The creativity and impact of this service is truly remarkable and I had no hesitation becoming an investor.”
The company was co-founded by John Williamson, Rob Lindquist, Scott Kitun and Josh Kaplan, who co-manages Doja Cat with Slaiby.
“Congratulations to Josh Kaplan and his partners for building an incredible company and business,” Slaiby added. “We’re excited to be a part of it and continue to grow it together.”
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Songs cost $249 and take three to seven days to be created, with the company having made 20,000 original tracks to date.
Songfinch’s website says, “Every song we create is based on our customer’s personalized details, submissions, and preferences. Multiple elements are used to create your personalized song to make it the best it can be based on the request and the artist. Every song request is carefully reviewed by our Music Supervision team and assigned to the perfect artist to bring your song to life.
“In some instances components of songs such as instrumentals, lyrics, and melodies may be re-purposed by the same artist. If this does occur it is always done with extreme care and attention to detail in order to facilitate the best possible song for the customer.”
The Weeknd is no stranger to investing big bucks. For his Pepsi Super Bowl LV halftime show in February, he shelled out a reported $7 million of his own money.