A marketing executive took the stand at Yella Beezy's murder-for-hire trial, providing testimony that defended her professional guidance following the death of Mo3. As the high-profile legal proceedings entered their third week on Monday, November 9, the defense presented Lynn M. Scott as its opening witness.
Scott, who served as a marketing professional at Hitco Entertainment in 2020, collaborated closely with the Dallas rapper, born Markies Conway. During her court appearance, she detailed the logistical arrangements surrounding Conway's promotional schedule in California during November 2020. According to Scott, the label routinely managed travel expenses for the artist and had coordinated a three-day promotional tour set to commence on November 10.
The timeline shifted significantly following the November 11 murder of Melvin Noble, known professionally as Mo3. Scott testified that company leadership encouraged Conway to remain on the West Coast for his own safety and to fulfill additional media obligations. She further noted that Conway briefly returned to Texas on November 20 to see his mother before flying back to California, where he continued to reside with his family and partner, even celebrating Thanksgiving at Scott's residence.
Addressing the release of songs that referenced tensions between Conway and other artists, such as "Keep It in the Streets," Scott maintained that Hitco held full authority over the scheduling of music rollouts. During cross-examination, prosecutor Tommy Adams questioned Scott regarding a digital message she sent to the artist's team shortly after news of the fatal shooting on Interstate 35 emerged. Adams challenged her directive to "strategize" and "craft a response" regarding the incident.
"I'm a marketer," Scott stated in her defense. "I thought he should be prepared."
The defense team also utilized the session to continue scrutinizing the prosecution's allegations that Conway facilitated a payment to Kewon White for the killing of Mo3. Lead Detective Eric Barnes of the Dallas Police Department faced additional questioning regarding the purported $40,000 transaction, which prosecutors claim involved both Conway and Trapboy Freddy. While Trapboy Freddy has not been formally charged in relation to the incident, White was convicted of capital murder in September and is currently serving a life sentence.
The trial is scheduled to continue on Tuesday morning.
